A sports business conversation platform

Beyond the game. Inside the industry.

Conversations with the people shaping the business of sport.

A floodlit stadium at night, packed with supporters
Fig. 01 Under the floodlights
  • Sport business
  • Sponsorship
  • Strategy
  • Technology
  • Media
  • Commercialisation
  • Finance
  • Marketing
  • Leadership
  • Brand

It starts with a conversation.

Long-form conversations with the people working inside sport.

Across every sport.

Football, rugby, cricket, basketball, tennis, golf — and the business that surrounds them all.

Into the industry.

Clubs, brands, agencies, media, technology and governance — one industry, many perspectives.

More than a podcast.

A network for the people shaping the next era of sport, built one conversation at a time.

We ask the questions behind the spectacle.

Better questions. Deeper understanding.

    Every idea starts with a conversation.

    One industry. Many perspectives.

      Built from within sport.

      Sport Within is built by two co-founders completing their MSc in Sport Business Management at Leeds Beckett University. Millions follow sport. Very few see how it works. We connect both sides.

      Portrait of Sahil Deshpande

      Co-founder

      Sahil Deshpande

      Sahil has spent his career where sport meets business. He ran operations across seven fitness facilities, led a team of around 60 people, then moved into business development and launched his own ed-tech startup. Now completing his MSc in Sport Business Management at Leeds Beckett University, he is building Sport Within to open the industry’s doors for the next generation of talent.

      Portrait of Devvrat Bhalerao

      Co-founder

      Devvrat Bhalerao

      Devvrat has built his career where sport, brand and growth meet. He led marketing for the biggest cricket museum in India and brings a strong business development background to everything he does. Now completing his MSc in Sport Business Management at Leeds Beckett University, he is helping build Sport Within into the community the next generation of sport professionals needs.

      More than a podcast.

      What begins as conversations can become a network connecting the people shaping the next era of sport.

        A long term vision, built one conversation at a time.

        Let’s talk sport. And everything within it.

        Have a perspective to share, a conversation worth having or an idea for collaboration? Get in touch.

        Start a conversation.

        Guest enquiries, collaborations or a perspective worth sharing.